Earshots team was stoked to be announced as one of Time Magazine's Best Inventions. The award places MagFit alongside some of the world's most pioneering innovations including the iPhone,
MagFit was invented by our founder James Bell-Booth. After experiencing immense frustration with earbuds will training for an adventure race in New Zealand. All designs would move in his ears or fall out completely during his cross training; from riding his mountain bike, running and high intensity interval training. James' journey to solve his problem started at his kitchen table, molding magnets to existing earbuds and trying to get them to stay in his ears. 10 years on, MagFit3 earbuds are setting the standard for earbuds for movement.
Read more about it here.
